As per International Data Corporation (IDC), Android platform has crossed 80% shares in the market. Compared to 211.6 million smartphones, Android still continues to maintain its leading position in the market. This is a testament to the fact that developing android applications can help businesses, hoping to maximize their market reach.
The main reason behind popularity of the Android platform is the fact that is an open source system. And thus, it allows the operating systems to be manageable through several mobile devices. On the other hand, Apple iOS is merely compatible with iPhones and iPads.
The android app development platform has opened up new opportunities for enterprises. From developing appealing games, to creating business applications and much more, android app development bequeaths customers with infinite options. Even popular businesses such as eBay, Amazon to name a few, started marketing and selling their merchandise using the mobile apps, since these apps provided them with cost-effective and successful way to reach out to customers.
Benefits of Android App Development to Enterprises
There are a plethora of benefits that android application offers:
1. Easy-to-Use Interface: Android provides an easy-to-use application development interface that can perform several tasks like testing, selling distributing and promoting apps, in accordance to client requirements. For an instance, applications can be build utilizing Software Development Kit (i.e. SDK) and can be tested making use of Android integrated testing framework. Furthermore, the apps once developed are distributed through Google play store.
2. Enhances Reach to Targeted Audience: According to a poll, around 700 million android powered devices have been purchased so far. And it is assumed that this mark will reach to 1 billion by the end of this year. Thereby, making android as the largest mobile operating platform in the world. Thus businesses can develop applications, creating copious opportunities to maximize their reach to android users, looking for exactly what they offer.
3. Consistent Updates: Android is an open source system, and due to this, regular updates are made by Google. Each update focuses on ways to make better versions in the series of android applications. As a result with each update you get the advantage of acquiring a much better android app.
Some Useful Android Apps for Enterprises
Once you have reviewed the several benefits that android application development proffers, let's have a quick look at some of the powerful and useful apps for businesses.
Call For Calendar
This is a new app that has been added to Google Play Store. It is laden with several features, be it changing a view from month to weekday or changing appointment, there is a lot that this business calendar can offer.
This is the most anticipated social media app till date. It has become a hot favorite among businesses and a noteworthy part of their SEO and content marketing strategies.
For businesses, keeping up-to-date about everything happening around them is the most crucial factor. Flipboard is another useful app for businesses that pulls in information from the popular news feeds such as BBC and USA Today and from social feeds posted in your social networks, thereby bringing only relevant news that you will be interested in.
The list of apps doesn't end here. There are various other apps available in the marketplace, which you can choose as per your requirements.
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